Small Business Marketing Tips

Trying To Do It All Yourself Can Be a Costly Mistake

By Rod McGregor 
President, Crowl Marketing|Creative 

If you are a small business owner, you know that your time is one of your biggest assets. But did you ever consider this?  We can have more than 24 hour a day if we buy it from others.

Many of us wear many hats, which can lead to many minor tasks and errands that take up most of the day. Worse yet, many things done ever get done. If your last website update was 2015, or you haven’t looked at your Facebook or LinkedIn page for several years, you have a problem. 

Many business owners think they can handle everything their own including their company’s marketing program. Most also think they have an incredibly tight budget that doesn’t allow for additional help. This leads to them being disorganized and ineffective. 

In talking to many small business owners, we’re finding out important marketing tasks aren’t even being done because they don’t have the time. 

By working with a local marketing firm, business owners can not only take some of these tasks off their plate; they learn to really value and make better use their time. Even if you don’t think you can afford to hire a marketing firm, hire one anyway.  Chances are you’ll make more money in the long run if you invest in the right firm. It’s more efficient than hiring a full-time marketing person on your team, because with a marketing firm you only pay for the time you need. 

Many great ideas stay stuck in a small business owner’s head, but a marketing firm allows you to voice your thoughts to someone you trust and get a reaction. You can even treat your marketing firm a busines partner (without handing out equity) and gather feedback and suggestions to improve your company. Some marketing firms specialize in media planning and things you probably don’t know much about, and they can add creative flair from an outsider’s perspective.

Let’s face it. Your time is better spent running your business and not trying to come up with catchy headlines. 

At Crowl Marketing Creative, we offer marketing services to meet the needs of start-up and small businesses and help businesses represent themselves in a professional way. Some of the services we offer are monthly marketing meetings; managing your AdWords account; website hosting and content/SEO recommendations; social media management; and targeted marketing recommendations. We can even help you utilize call tracking numbers to evaluate that effectiveness of all marketing executions. 

If you want to grow your business, you need to do all of these things. Marketing should not be a burden but a proven mode of traffic and revenue for your business. This is rarely done through micromanaging marketing yourself. Even if you can do it well, you are doing it at a cost of time and resources that should be spent either in or on the business. 

The sooner you start, the sooner you’ll begin seeing increases in your sales and your market share. Give me a call at 330-494-6999 if you’d like to talk about it. Whether you partner with us or someone else, using an outside firm will increase traffic to your business.