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Small Business Marketing Tips

Confessions of a PR Person

The letters “PR” form an acronym for “Public Relations,” a term that’s been around since 1900. PR is often confused with advertising, publicity, propaganda, brainwashing and image.  A public relations professor defined it best: “PR is the sum of attitudes held by the varied publics of a business or institution.” Companies and organizations small and […]

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Small Business Marketing Tips

In Today’s Digital World, Traditional Media is Still Relevant to Marketers

Even though we live in a digital world, traditional media is still an important weapon in your marketing arsenal. This includes newspapers, magazines, network/cable TV, billboards and radio. In recent years, we’ve seen the rise of companies and organizations publishing their own content, but that’s only half the battle. The content must have an audience […]

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Small Business Marketing Tips

Three Things that Affect Direct Mail Response Rate

Despite the perception that digital marketing outperforms direct mail, that is not always the case, according to the latest advertising research.    In fact, direct mail boasts a response rate ranging from 2.9 percent for business lists to 5.3 percent for residential lists, compared to email marketing’s average response rate of 0.6 percent.  And it performs even […]

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Small Business Marketing Tips

Five Ways to Help Your News Release Get Published

Did you ever send out a news release and wonder why it wasn’t picked up in the newspaper or broadcast media? Assuming you sent it to the right media list, the problem may have been the content. No matter how newsworthy your news may seem to you, if it doesn’t pass the newsworthiness test of […]

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Small Business Marketing Tips

Is Your Website Due for an “Extreme Makeover?”

NORTH CANTON, OHIO— Your company’s online image is one of its most valuable assets. That’s why it’s important to consider a website makeover every few years. Have you really looked at your website lately? Does it project the image you want? Is it mobile friendly?  Today we consume information from numerous devices in all different sizes—from […]

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Small Business Marketing Tips

Three Best Ways to Promote Your Business in 2021

NORTH CANTON, OHIO—The United States is the largest advertising market in the world, with 2020 ad spending amounting to nearly $243 billion. Internet ad spending now accounts for more than half of all media spending, while other media such as television, newspaper, outdoor, radio and magazines account for the rest. That’s a lot of Google […]

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Small Business Marketing Tips

Why Your Company Should Consider Publishing an E-newsletter

A company e-newsletter is another cog in your marketing arsenal. It can keep your customers, prospects and vendors up to date on company news in a relatively inexpensive way. It provides information that otherwise would not be known via advertising only.  The information contained in a newsletter can range from product spotlights to employee news […]